Domestic Goods: the Material, the Moral and the Economic in the Postwar Years

University of Toronto Press, 1999. 378 pages Visions of life in the 1950s often spring from the United States: supermarkets, freeways, huge gleaming cars, bright new appliances, automated households. Historian Joy Parr looks beyond the generalizations about the indulgence of this era to find a specifically Canadian consumer culture. Focusing on the records left by consumer groups and manufacturers, and relying on interviews and letters from many Canadian women who had set up household in the decade after the war, she reveals exactly how and why Canadian homemakers distinguished themselves from the consumer frenzy of their southern neighbours. Domestic Goods focuses primarily on the design, production, promotion, and consumption of furniture and appliances....

A Diversity of Women: Ontario 1945-80

Joy Parr. University of Toronto Press, 1995. 335pp. Our perception of women’s roles has changed dramatically since 1945. In this collection Joy Parr has brought together ten studies from a variety of disciplines examining changing ideas about women. Mariana Valverde writes about teenage girls in the immediate postwar years and finds that stereotypes of a supposedly simple, secure, politically quiescent, and sexually conformist life do not really hold. Joy Parr follows women shoppers of the early 1950s, in their sometimes comical encounters with male designers, manufacturers, and retailers, in search of the tools and totems of modernity for their homes. Increasingly these homes were in suburban subdivisions, whose pleasures and possibilities for women...